Six Steps to Creating a Successful Audio Brand | Data-Driven Marketing Network
Friday, April 11, 2014
Posted by Laurence Minsky...
Marketers today have a harder job then ever.  First, a firm’s ability to stand out has shrunk due to the ever-growing media fragmentation and the homogenization of marketing tools.  Secondly, people are even more distracted, with some reporting that attention spans have dropped... + continue reading
Eight Priorities and Challenges of the Modern CMO | Data-Driven Marketing Network
Thursday, April 10, 2014
A new study by Deloitte and ExactTarget shows that today’s CMO “has increased responsibility for revenue and that, plus the new complexities of social and mobile and web, has increased involvement in all aspects of what his or her company does.” The top five challenges CMOs... + continue reading
How Online Newspapers Should Use Web analytics to Boost Website Traffic and Advertising Revenue | Data-Driven Marketing Network
Wednesday, April 9, 2014
According to Singaporian Nanyang Technological University’s assistant Professor Edson Tandoc Jr –who led a team conducting interviews with more than 30 high-profile editors and observing more than 150 hours at three newsrooms in Western countries- online newspapers should investigate... + continue reading
Five Costly Mistakes You Can Make With Your Data-Driven Marketing Activities | Data-Driven Marketing Network
Tuesday, April 8, 2014
Teradata’s research of last year pointed out that 78 percent of marketers felt the pressure to become more data-driven. Business2Community listed four common mistakes when aligning around data, I will add a fifth –though cliché- costly mistake. Business2Community listed the... + continue reading
Forrester Research: Few Companies Have Set a Clear Vision for Digital in Their Business | Data-Driven Marketing Network
Monday, April 7, 2014
According to a new research by Forrester, “digital technology—that is, the Internet and all the electronic forms of communications it’s spawned—will disrupt many industries, and few companies believe they’re prepared.” Key findings: Only 21% of... + continue reading
Six Steps to Creating a Successful Audio Brand | Data-Driven Marketing Network
Eight Priorities and Challenges of the Modern CMO | Data-Driven Marketing Network
How Online Newspapers Should Use Web analytics to Boost Website Traffic and Advertising Revenue | Data-Driven Marketing Network
Five Costly Mistakes You Can Make With Your Data-Driven Marketing Activities | Data-Driven Marketing Network
Forrester Research: Few Companies Have Set a Clear Vision for Digital in Their Business | Data-Driven Marketing Network

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Leading Organizations Reveal Cutting-edge Digital Analytics Initiatives at the Exclusive Social Media & Web Analytics Innovation Summit, San Francisco, May 1 & 2 | Data-Driven Marketing Network
Saturday, 15/02/14 - 0 comment(s)
As the world’s most successful organizations strive for new digital analytics initiatives, Innovation Enterprise are pleased to announce the return of the acclaimed Social Media & Web Analytics Innovation Summit on May 1 & 2 in San Francisco. One of the most interesting areas of data and analytics today is the use of targeting... + continue reading
10 Elements to Understand Building a Data-Driven Marketing Team | Data-Driven Marketing Network
Friday, 14/02/14 - 0 comment(s)
Jon Miller, who wrote the free 70-page eBook, "The Definitive Guide to Marketing Metrics and Analytics", provides ten elements executives need to ponder on when building a data-driven marketing team. The ten elements according to Jon Miller are: Analytical proficiency. Someone with analytical skills will be able to absorb,... + continue reading

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Six Steps to Creating a Successful Audio Brand | Data-Driven Marketing Network
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Friday, 11/04/14
Marketers today have a harder job then ever.  First, a firm’s ability to stand out has shrunk due to the ever-growing media fragmentation and the homogenization of marketing tools.  ... + continue reading

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