DMA Research: Confidence and Spending in Data-Driven Marketing Continues Growing | Data-Driven Marketing Network
Tuesday, April 22, 2014
According to the Direct Marketing Association's latest survey of its members, it found that 78% say of data-driven marketing that they are "confident in the practice and its prospects for future growth". Next to this finding, results from the Quarterly Business Review research for the... + continue reading
Which Online Marketing Channel Gives You the Best ROI? | Data-Driven Marketing Network
Monday, April 21, 2014
According to an infographic by Conductor the best online marketing channels, ROI wise, are organic search and email marketing.  I like the challenge they took upon but context and relative importance is key here. First of all the flow of the infographic is easy to read, from top to bottom... + continue reading
Big Data's Secrets to Revenue Creation and Optimization | Data-Driven Marketing Network
Sunday, April 20, 2014
The secrets are mapping data against the buyer journey and better collaboration between marketing and sales. These two ‘secrets’ are mechanical, as we reported in an earlier article, the real challenge in using big data and analytics are that it requires new behaviors. The explicit... + continue reading
Real Challenge of Using Big Data and Analytics to Make Better Decisions: Requires New Behaviors | Data-Driven Marketing Network
Saturday, April 19, 2014
Michael Schrage wrote on Harvard Business Review why analytics is failing. Interesting and concise piece where I think he hits the nail when it comes to the real challenge of data and analytics (in marketing). Schrage elaborates: The real challenge is recognizing that using big data and... + continue reading
The Most Important Marketing Skills: Unified in the Pi-Shaped Marketing Team | Data-Driven Marketing Network
Friday, April 18, 2014
Matt Wilcox from Fiserv outlined at The Financial Brand Forum 2014, eight of the most important online skills financial marketers need today — everything from mobile and social to SEO and SEM. But these are executional varieties of underlying more important skill characteristics: the pi-... + continue reading
DMA Research: Confidence and Spending in Data-Driven Marketing Continues Growing | Data-Driven Marketing Network
Which Online Marketing Channel Gives You the Best ROI? | Data-Driven Marketing Network
Big Data's Secrets to Revenue Creation and Optimization | Data-Driven Marketing Network
Real Challenge of Using Big Data and Analytics to Make Better Decisions: Requires New Behaviors | Data-Driven Marketing Network
The Most Important Marketing Skills: Unified in the Pi-Shaped Marketing Team | Data-Driven Marketing Network

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Leading Organizations Reveal Cutting-edge Digital Analytics Initiatives at the Exclusive Social Media & Web Analytics Innovation Summit, San Francisco, May 1 & 2 | Data-Driven Marketing Network
Saturday, 15/02/14 - 0 comment(s)
As the world’s most successful organizations strive for new digital analytics initiatives, Innovation Enterprise are pleased to announce the return of the acclaimed Social Media & Web Analytics Innovation Summit on May 1 & 2 in San Francisco. One of the most interesting areas of data and analytics today is the use of targeting... + continue reading
10 Elements to Understand Building a Data-Driven Marketing Team | Data-Driven Marketing Network
Friday, 14/02/14 - 0 comment(s)
Jon Miller, who wrote the free 70-page eBook, "The Definitive Guide to Marketing Metrics and Analytics", provides ten elements executives need to ponder on when building a data-driven marketing team. The ten elements according to Jon Miller are: Analytical proficiency. Someone with analytical skills will be able to absorb,... + continue reading

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DMA Research: Confidence and Spending in Data-Driven Marketing Continues Growing | Data-Driven Marketing Network
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Tuesday, 22/04/14
According to the Direct Marketing Association's latest survey of its members, it found that 78% say of data-driven marketing that they are "confident in the practice and its prospects for... + continue reading

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