As the world’s most successful organizations strive for new digital analytics initiatives, Innovation Enterprise are pleased to announce the return of the acclaimed Social Media & Web Analytics Innovation Summit on May 1 & 2 in San Francisco. One of the most interesting areas of data and analytics today is the use of targeting... + continue reading
Jon Miller, who wrote the free 70-page eBook, "The Definitive Guide to Marketing Metrics and Analytics", provides ten elements executives need to ponder on when building a data-driven marketing team. The ten elements according to Jon Miller are: Analytical proficiency. Someone with analytical skills will be able to absorb,... + continue reading
According to a new research by Forrester, “digital technology—that is, the Internet and all the electronic forms of communications it’s spawned—will disrupt many industries,... + continue reading
According to Software Advice, a company that researches marketing automation systems, lead nurturing and analytics topped the list of most wanted capabilities among the 900 buyers of marketing... + continue reading
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