As the world’s most successful organizations strive for new digital analytics initiatives, Innovation Enterprise are pleased to announce the return of the acclaimed Social Media & Web Analytics Innovation Summit on May 1 & 2 in San Francisco. One of the most interesting areas of data and analytics today is the use of targeting... + continue reading
Jon Miller, who wrote the free 70-page eBook, "The Definitive Guide to Marketing Metrics and Analytics", provides ten elements executives need to ponder on when building a data-driven marketing team. The ten elements according to Jon Miller are: Analytical proficiency. Someone with analytical skills will be able to absorb,... + continue reading
Marketing Analytics can only be a waste of money if –in context- it cannot prove its value. Without the proper operating model, senior management commitment and so forth, no initiative is able... + continue reading
This is the question social technology company Gruvi asked itself to see how these ‘two worlds’ collide. Based on the social media reach and sentiment, it is 50-50, guessing the best... + continue reading
Oracle announced that it has signed an agreement to acquire BlueKai, the industry’s leading cloud-based big data platform that enables companies to personalize online, offline and mobile... + continue reading
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