As the world’s most successful organizations strive for new digital analytics initiatives, Innovation Enterprise are pleased to announce the return of the acclaimed Social Media & Web Analytics Innovation Summit on May 1 & 2 in San Francisco. One of the most interesting areas of data and analytics today is the use of targeting... + continue reading
Jon Miller, who wrote the free 70-page eBook, "The Definitive Guide to Marketing Metrics and Analytics", provides ten elements executives need to ponder on when building a data-driven marketing team. The ten elements according to Jon Miller are: Analytical proficiency. Someone with analytical skills will be able to absorb,... + continue reading
With so many things there are often two “camps,” those in favor of something, and those who aren’t. With data (in the marketing context) there are the same two camps, but you as a... + continue reading
This is according a digital marketing survey by The Reference in Belgium among 300 organizations. In 2013 37 percent of respondents spend at least half of its marketingbudget to online. The big... + continue reading
Oracle announced that it has signed an agreement to acquire BlueKai, the industry’s leading cloud-based big data platform that enables companies to personalize online, offline and mobile... + continue reading
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